How much fracking are those cute cat videos you watch on youtube worth? 
Why does a single “google” search require up to 20,000 servers to return results?
Why the fuck are you on the internet right now?
Check out “Eat, Sleep, Click” by Jane Anne Morris here. You’ll never Facebook the same again.
It is kind of sad/ironic that the article is distributed in the least efficient manner possible, a 2.8 megabyte PDF file….or about 50-60 cat photos. If the author had posted it as a web page it could be 20-30x smaller with photos and 380x smaller without. (assuming the webserver had compression turned on)